Hi, my name is Josh Lau & I’m a product designer !
I love creating clean, purposeful design solutions. With my design work, I strive to integrate form and function to elevate everyday experiences. When I'm not designing, I love to travel, play video games, listen to music and enjoy sports!
Expertise
Systems Thinking
Designing cohesive experiences through structure & consistency
Design Scalability
Building flexible solutions for multi-platform & multi-team use
Visual design
Crafting clean, modern interfaces that align with brand & user needs
Cross-functional collaboration
Partnering closely with stakeholders to ship high impact work
Latest Projects
Optimizing for Reach: A UX Overhaul of Capital One’s Learn & Grow SEO Powerhouse
Crafted a new template for over 2,000 individual articles
Impacted over 85% of all Capital One web pages
Contributed to driving 600k new card applications
Increased total clicks and click through rates by 21%
Optimized SEO to engage more SERP features by 17%
Guiding Users with Confidence: Elevating Self-Serve Support through Modular Design
Led a cross-functional, data informed redesign of Capital One's Help Center to improve usability and content hierarchy
Created new, reusable components to modernize the experience and support scalability
Prioritized content clarity and discoverability to better meet customer support needs
Designing a Cross Brand Component
Leveraged Capital One’s dynamic design system to carefully craft a new, editorial design component for use across various lines of businesses
Facilitated the marketing of cross-brand promotions across the site
Crafting a 0-1 Startup Design System
Created a custom design system from scratch for YellowTin’s platform in order to optimize responsive design work and build consistency across their web products
Owned end-to-end product design as the sole designer on the team